Justin Bieber videos on
YouTube attracted millions of visitors and led to his success
Justin Drew Bieber born March 1, 1994, is a Canadian pop musician, actor, and singer-songwriter. Bieber was discovered in 2008 by American talent manager Scooter Braun, who came across Bieber's videos on
YouTube and later became his manager. While searching for videos of a different singer, Scooter Braun, a former marketing executive of So So Def, clicked on one of Bieber's 2007 videos by accident.
According to Jan Hoffman of The New York Times, part of Bieber's appeal stems from his YouTube channel. Long before he released his EP, My World, in mid-November, the YouTube videos attracted millions of views.
Bieber has also been criticized for looking and sounding younger than his age, his teen-pop music, image, and frequent media attention. He has been a frequent target of Internet bloggers and message board posters, notably by users of Internet message board 4chan and users of
YouTube.
After posting dozens of homemade videos on
YouTube in 2007, where the multi-talented Bieber put his impeccable spin on songs from artists like Usher, Ne-Yo and Stevie Wonder, Justin racked up over 10,000,000 views purely from word of mouth.
“I started singing about three years ago,” says the Canadian native who grew up an only child in Stratford, Ontario. “I entered a local singing competition called Stratford Idol. The other people in the competition had been taking singing lessons and had vocal coaches. I wasn’t taking it too seriously at the time, I would just sing around the house. I was only 12 and I got second place.”
In an effort to share his victory with his loved ones, Justin began posting his performance footage online. “I put my singing videos from the competition on YouTube so that my friends and family could watch them,” he says. “But it turned out that other people liked them and they started subscribing to them. That’s how my manager found me. He saw me on YouTube and contacted my family and now I’m signed!”
“I’m looking forward to influencing others in a positive way,” says Justin. “My message is you can do anything if you just put your mind to it. I grew up below the poverty line; I didn't have as much as other people did. I think it made me stronger as a person it built my character. Now I have a 4.0 grade point average and I want to go to college and just become a better person.”
A virtually untapped well of natural artistic talent, Justin Bieber is primed to be a solid force in music for many years to come. “I think older people can appreciate my music because I really show my heart when I sing, and it’s not corny,” he says. “I think I can grow as an artist and my fans will grow with me.” And just think, he’s just getting started.
Bieber has received numerous awards, including both Artist of the Year Awards at the 2010 American Music Awards and the 2012 American Music Awards, and was nominated for Best New Artist and Best Pop Vocal Album at the 53rd Grammy Awards. With a global fan base, termed as "Beliebers", and over 40 million followers on Twitter, he was named by Forbes magazine in 2012 as the third-most powerful celebrity in the world.
